{"id":3267,"date":"2024-06-11T15:11:12","date_gmt":"2024-06-11T15:11:12","guid":{"rendered":"https:\/\/www.zeumatimpex.com\/?p=3267"},"modified":"2024-10-21T10:12:29","modified_gmt":"2024-10-21T10:12:29","slug":"the-concept-of-%e6%82%a6%e5%b7%b1%e4%b8%bb%e4%b9%89yue-ji-zhu-yi-has-become-an-important-driver-of-cross-border-e-commerce-consumption-in-china","status":"publish","type":"post","link":"https:\/\/www.zeumatimpex.com\/en\/2024\/06\/11\/the-concept-of-%e6%82%a6%e5%b7%b1%e4%b8%bb%e4%b9%89yue-ji-zhu-yi-has-become-an-important-driver-of-cross-border-e-commerce-consumption-in-china\/","title":{"rendered":"The concept of “\u60a6\u5df1\u4e3b\u4e49(Yu\u00e8 J\u01d0 Zh\u01d4 Y\u00ec)” has become an important driver of cross-border e-commerce consumption in China."},"content":{"rendered":"

The size of Chinese import cross-border e-commerce market<\/strong> is 551.77 billion yuan<\/strong> in 2023. The concept of<\/strong> “\u60a6\u5df1\u4e3b\u4e49(Yu\u00e8 J\u01d0 Zh\u01d4 Y\u00ec)<\/strong>“ has become a new model of consumer behaviour in China<\/strong>. Chinese consumers are increasingly<\/strong> looking for high quality products<\/strong> and are willing to spend more for their own enjoyment.<\/strong><\/p>\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\"China\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t

At the same time, the Chinese government has attached importance to cross-border imports<\/strong> to satisfy the desires of its Chinese consumers seeking a better lifestyle with the aim of promoting the return of consumption and industrial upgrading. For this reason, the Chinese government has gradually introduced incentive policies.<\/p>

In terms of demand drivers, cross-border e-commerce buyers are increasingly influenced by the concept of “\u60a6\u5df1\u4e3b\u4e49(Yu\u00e8 J\u01d0 Zh\u01d4 Y\u00ec)”. This feature has been integrated into the main scenarios of shoppers’ lives, especially in household products, health care products, personal care products, sports and outdoor products.<\/strong><\/p>\t\t\n\t\t

Household products<\/strong><\/h2>

In terms of purchasing criteria, buyers pay attention<\/strong> not only to price-quality and practicality of products, but also to hidden needs: e.g. the combination of user experience and state-of-the-art, convenience and comfort, small household appliances.<\/strong><\/p>

Foreign companies’ R&D has even surpassed buyers’ needs in terms of functionality of household products. Foreign brands have a good reputation and high visibility, which is what attracts Chinese buyers.<\/strong><\/p>\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\"foto\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\"fotos\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t

Food supplements<\/strong><\/h2>

In addition to household products, which are used on a daily basis, the public is more concerned about their own health and that of their families, and the consumption of cosmetic products is becoming more and more important.<\/strong> Consumers who used to buy food supplements are now turning their attention to more types of products; those who have never bought food supplements or paid little attention to them are starting to try them systematically.<\/p>

On the one hand, most developed countries have long experience in ensuring the safety of these products, from government to companies,<\/strong> as comprehensive standards for such products already exist. However, China is still relatively behind in establishing and updating these standards.<\/p>

On the other hand, manufacturers research and develop products for a niche market.<\/strong> In the Chinese market, manufacturers give up because they consider the market segment too small for investment. In addition, foreign manufacturers do long-term niche market follow-up research, thus forming a mature system from R&D to production and market.<\/strong><\/p>

Cosmetic products
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In addition to inner health, Chinese consumers also take care of their appearance and image. Nowadays, cosmetic products are increasingly in demand.<\/strong><\/p>

With the improvement of consumption and the optimisation of the global supply chain, imported cosmetic products have gained an important role in the Chinese market<\/strong> and in the global cosmetic industry. Innovation, sustainability and high quality have contributed to their success and influence.<\/p>

Spain has a wide range of cosmetic product categories that are marketed through various sales channels, among them, skin care products and fragrances are the most popular.<\/strong><\/p>

China is one of its main markets<\/strong>, where innovation, quality and sustainability are highly recognised by Chinese consumers, driving the growth of Spanish exports in the sector.<\/p>\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\"fotos\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\"foto\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t

Sports products
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In recent years, with the popularisation of the concept of healthy living, leisure activities have emerged that encourage people to get outdoors, get close to nature and socialise with others.<\/strong><\/p>

Initially, people tend to take up sports that can be done close to home, to balance home, work and leisure, e.g. tennis, cycling, fishing, camping, etc.<\/strong><\/p>

As these activities have attracted more and more people, and have become popular, those niche activities that are closer to nature are becoming new options for many people, such as sailing, creek tracking, cave exploring, scuba diving, etc.<\/strong><\/p>

When these foreign products enter the Chinese market, on the one hand, being cautious, on the other hand, for the reason that China’s e-commerce industry has a greater penetration, a greater impact, the vast majority will choose a large part of the cross-border e-commerce mode.<\/p>

Access the Chinese market efficiently and economically through Cross-Border e-commerce offered by our team, contact us to achieve success in an ever-growing market!<\/strong><\/p>\t\t\n\t \n\t \n\t \n\t \t\t Contact Us\n\t \t \t

Contact us for success in a constantly growing market.<\/h2>\n

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