{"id":3370,"date":"2024-06-28T10:10:20","date_gmt":"2024-06-28T10:10:20","guid":{"rendered":"https:\/\/www.zeumatimpex.com\/?p=3370"},"modified":"2024-10-21T09:34:07","modified_gmt":"2024-10-21T09:34:07","slug":"libro-blanco-de-tendencias-del-consumo-transfronterizo-de-importaciones-en-china-la-industria-china-del-comercio-electronico-transfronterizo-cross-border-e-commerce-de-importacion-ha-entrado-en-un","status":"publish","type":"post","link":"https:\/\/www.zeumatimpex.com\/en\/2024\/06\/28\/libro-blanco-de-tendencias-del-consumo-transfronterizo-de-importaciones-en-china-la-industria-china-del-comercio-electronico-transfronterizo-cross-border-e-commerce-de-importacion-ha-entrado-en-un\/","title":{"rendered":"White Paper on China’s Cross-Border E-Commerce Import Consumption Trends 2024"},"content":{"rendered":"Data from the Ministry of Commerce show that, in the past 5 years, the scale of Cross-Border E-Commerce in China has increased more than 10 times<\/strong>. As an important trend in the development of international trade, cross-border e-commerce not only plays an important role in promoting foreign trade, but also greatly enriches consumers’ shopping choices.\r\n\r\nRecently, the online platform JD together with Nielsen IQ has published the “White Paper on China’s Cross-Border Import Consumption Trends in 2024” (hereinafter referred to as the “White Paper”).\r\n\r\n0\r\n% of consumers interested in buying imported products\r\n\r\nChina’s Cross-Border E-Commerce import industry is entering an escalation phase. The industry has developed a sustainable system, with 80% of consumers interested in buying imported products<\/strong>. Consumers prioritise authenticity, quality and logistical speed<\/strong>. 56% of consumers are willing to pay for the quality of imported products.<\/strong>\r\n\r\n0\r\n% of consumers are willing to pay for the quality of imported products\r\n\r\nThe White Paper shows that from 2018 to 2023, the scale of China’s imported cross-border e-commerce has increased from 444.1 billion yuan to 548.3 billion yuan in five years.<\/strong>\r\nFrom 2017 to 2023<\/strong>, the number of imported cross-border e-commerce consumers<\/strong> in China is growing with a pace of nearly 20% each year<\/strong>, a three-fold increase in the seven years to reach 188 million people in 2023.<\/strong>\r\n\r\nMeanwhile, as consumers’ trust in cross-border e-commerce platforms gradually increases, more and more consumers shop more frequently and spend more money on shopping and buy products in various categories.<\/strong>\r\n\r\n\"characteristics\r\n\r\nThe data shows that, in the last year, 36% of consumers increased consumption of imported products<\/strong> year-on-year, and 35% of consumers bought imported products in various categories.<\/strong>\r\n\r\n\u00a0<\/strong>\r\n\r\nAmong them, one of the most demanded categories<\/strong> on such platforms is beauty and personal care products<\/strong> with the attribute of “<\/strong>\u60a6\u5df1\u4e3b\u4e49<\/strong>(Yu<\/strong>\u00e8<\/strong> J<\/strong>\u01d0<\/strong> Zh<\/strong>\u01d4<\/strong> Y<\/strong>\u00ec<\/strong>) (Love yourself)”.<\/strong>\r\n\r\nAccording to the White Paper, 56% of consumers look more closely at international brands and the quality of products of foreign origin.<\/strong>\r\n\r\n\"Types\r\n\"cross-border\r\n\r\n\r\n\r\nThe import Cross-Border E-commerce industry has entered a period of “modernisation and development”, for foreign brands, entering the Chinese market only needs “3 steps”.<\/strong>\r\n\r\n\"3\r\n\r\nIn the first phase, brands can test low-cost products in the Chinese market through Cross-Border E-Commerce platforms and sell the products at competitive prices thanks to the great tax advantage.\r\n\r\nIn the second phase of brand building, through opening their own shops on Cross-Border E-Commerce platforms, have efficient interactions with the user to consolidate the brand.\r\n\r\nIn the third phase, brand expansion, expand sales channel, e.g. through general e-commerce, offline distribution and other modes to expand on a large scale.\r\n\r\nZeumat Impex<\/strong> offers you a Cross-Border E-commerce platform<\/strong> and comprehensive logistics service<\/strong> with a free zone warehouse<\/strong>, enabling you to enter the Chinese market at a low cost<\/strong>, with great tax benefits and a simplified customs process<\/strong>, guaranteeing fast and secure delivery times to Chinese consumers.<\/strong>\r\n\r\nWritten by Wenyang Zhong\r\n\r\nSource:\u00a0 CNR\r\n<\/i>\r\n\r\n\r\n\r\n\r\nContact us\r\n

enter the Chinese market successfully<\/h2>\r\n
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