{"id":3724,"date":"2024-10-11T09:47:23","date_gmt":"2024-10-11T09:47:23","guid":{"rendered":"https:\/\/www.zeumatimpex.com\/?p=3724"},"modified":"2024-10-14T09:03:43","modified_gmt":"2024-10-14T09:03:43","slug":"mas-de-1-700-marcas-extranjeras-abrieron-sus-primeras-tiendas-online-antes-del-dia-de-soltero","status":"publish","type":"post","link":"https:\/\/www.zeumatimpex.com\/en\/2024\/10\/11\/mas-de-1-700-marcas-extranjeras-abrieron-sus-primeras-tiendas-online-antes-del-dia-de-soltero\/","title":{"rendered":"More than 1,700 foreign brands opened their first online stores before Singles’ Day"},"content":{"rendered":"

The <\/strong>biggest e-commerce event of the year, \u201c\u53cc\u5341\u4e00\u201d (shu\u0101ng sh\u00ed y\u012b)<\/i><\/b>, known as \u201cSingles\u2019 Day<\/i><\/b>,\u201d which falls on November 11 in China, began as a college holiday but quickly transformed into the largest online consumer event globally, led by Alibaba.<\/b><\/p>\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\"Cartel\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t0\n\t\t\t\t%\n\t\t\t\t\t\t\twas the year-on-year increase in new stores on Tmall in the third quarter of 2024\n\t\t\t\tMore than\n\t\t\t\t0\n\t\t\t\t\t\t\tForeign brands have opened their first online stores on Tmall Global\u200b\n\t\t\t\t0\n\t\t\t\t%\n\t\t\t\t\t\t\twas the increase in September compared to August.\n\t\t

Global brands are accelerating their presence on e-commerce platforms in China. According to the latest data, in the third quarter of 2024,\u00a0the number of new stores<\/strong>\u00a0on Tmall\u00a0grew by 70% year-on-year<\/b>\u00a0, with an\u00a0increase of 239%<\/b>\u00a0in September compared to August.<\/p>

In particular,\u00a0\u00a0\u00a0more than 1,700 foreign brands have launched their first\u00a0<\/b>online<\/b>\u00a0store on\u00a0Tmall Global<\/i><\/b>\u00a0,\u00a0China\u2019s\u00a0cross-border e-commerce<\/a><\/b>\u00a0platform\u00a0<\/a>, with\u00a0<\/b>beauty, personal care and fragrance<\/b>\u00a0brands standing out. Among them are British luxury brand\u00a0Jimmy Choo<\/em><\/strong>\u00a0, which launched its perfume store in July, and\u00a0CHANTECAILLE<\/em><\/strong>\u00a0, the French cosmetics brand, which opened its official store in August. And on the same day, the\u00a0British Museum<\/em><\/strong>\u00a0opened its flagship fragrance store, aligning with the celebration of\u00a0\u201cSingles\u2019 Day\u201d<\/i><\/b>\u00a0.<\/b><\/i><\/b><\/p>

The\u00a0\u00a0fashion, sports and home<\/b>\u00a0sector has also seen strong growth. Famous Japanese designer brand\u00a0Yohji Yamamoto<\/em><\/strong>\u00a0opened its first flagship store in September. Meanwhile, Italian luxury lighting brand\u00a0Artemide<\/i><\/strong>\u00a0has also joined the platform. With the rise of outdoor sports, specialist brands such as Korean brand\u00a0Xexymix<\/i><\/strong>\u00a0, fitness equipment expert\u00a0Triggerpoint<\/i><\/strong>\u00a0, and cycling-focused upstart\u00a0PMT<\/strong><\/i>\u00a0have also embraced e-commerce in China.<\/p>

Among the most popular categories<\/strong>\u00a0for these new stores are\u00a0fashion, beauty, home, jewelry and health.<\/strong>\u00a0At an international level,\u00a0the United States, Australia, Japan, New Zealand and South Korea<\/strong>\u00a0are leading the expansion of foreign brands on Tmall, consolidating their presence in the Chinese market.<\/p>\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\"grafico\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t

The 2023 campaign saw a 2.08% growth in sales, reaching 11.386 billion yuan.<\/strong> E-commerce platforms such as Tmall and JD.com led the sales with\u00a0the best-selling categories being home, fashion and beauty.<\/p>

This boom in e-commerce reflects not only the dynamism of the Chinese market, but also the ability of brands to adapt to new consumer trends in a highly competitive environment.<\/p>\t\t\n\t \t

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