28 de June de 2024 - zeumat
Data from the Ministry of Commerce show that, in the past 5 years, the scale of Cross-Border E-Commerce in China has increased more than 10 times. As an important trend in the development of international trade, cross-border e-commerce not only plays an important role in promoting foreign trade, but also greatly enriches consumers’ shopping choices.
Recently, the online platform JD together with Nielsen IQ has published the “White Paper on China’s Cross-Border Import Consumption Trends in 2024” (hereinafter referred to as the “White Paper”).
China’s Cross-Border E-Commerce import industry is entering an escalation phase. The industry has developed a sustainable system, with 80% of consumers interested in buying imported products. Consumers prioritise authenticity, quality and logistical speed. 56% of consumers are willing to pay for the quality of imported products.
The White Paper shows that from 2018 to 2023, the scale of China’s imported cross-border e-commerce has increased from 444.1 billion yuan to 548.3 billion yuan in five years.
From 2017 to 2023, the number of imported cross-border e-commerce consumers in China is growing with a pace of nearly 20% each year, a three-fold increase in the seven years to reach 188 million people in 2023.
Meanwhile, as consumers’ trust in cross-border e-commerce platforms gradually increases, more and more consumers shop more frequently and spend more money on shopping and buy products in various categories.
The data shows that, in the last year, 36% of consumers increased consumption of imported products year-on-year, and 35% of consumers bought imported products in various categories.
Among them, one of the most demanded categories on such platforms is beauty and personal care products with the attribute of “悦己主义(Yuè Jǐ Zhǔ Yì) (Love yourself)”.
According to the White Paper, 56% of consumers look more closely at international brands and the quality of products of foreign origin.
The import Cross-Border E-commerce industry has entered a period of “modernisation and development”, for foreign brands, entering the Chinese market only needs “3 steps”.
In the first phase, brands can test low-cost products in the Chinese market through Cross-Border E-Commerce platforms and sell the products at competitive prices thanks to the great tax advantage.
In the second phase of brand building, through opening their own shops on Cross-Border E-Commerce platforms, have efficient interactions with the user to consolidate the brand.
In the third phase, brand expansion, expand sales channel, e.g. through general e-commerce, offline distribution and other modes to expand on a large scale.
Zeumat Impex offers you a Cross-Border E-commerce platform and comprehensive logistics service with a free zone warehouse, enabling you to enter the Chinese market at a low cost, with great tax benefits and a simplified customs process, guaranteeing fast and secure delivery times to Chinese consumers.
Written by Wenyang Zhong
Source: CNR
