KOLS
KOL stands for Key Opinion Leader, a subject matter expert whose opinions are trusted and valued because of his or her track record and reputation.
KOLS can be useful in the development of a successful marketing strategy. The aim of incorporating KOLS into your brand strategy is to change the perception of your brand, associating it with values such as: trustworthiness, reliability, confidence… as these are the characteristics that define a Key Opinion Leader.
SERVICES
SELECTION
We select the KOL most suitable for the brand, depending on the niche
COMMUNICATION AND STRATEGY
We establish the type of collaboration with each of the KOLs depending on the target public, number of fans and audience.
SIGNING OF THE CONTRACT
Zeumat Impex develops a standard contract that has to be validated by the brand. The contract is signed between the brand and the KOL.
LAUNCH AND ANALYSIS
We start working with them, sending samples and reporting results with the conversion into sales, views, etc.
