EN
Get a quote
Blog

Blog

2 de April de 2025 -

Powdered Milk Market in China: Steady Growth in 2025 with Foreign Brands Leading

The powdered milk market in China is gaining momentum again in 2025, driven by the increased demand for dairy products such as UHT milk, functional dairy, and ice cream. International brands have taken the lead due to their ability to innovate and adapt to the Chinese consumer.

Key Market Data in 2024

leche en polvo marca danone
  • Danone: Achieved global sales of €27.38 billion (+4.3%), with an 8% growth in China, North Asia, and Oceania. Its success is attributed to its focus on infant formulas and medical nutrition, combined with local production and a strong presence on digital platforms.
  • FrieslandCampina: Registered revenues of €1.22 billion (+6%), with its Friso brand growing at double digits in China.
a2 milk company 奶粉
  • a2 Milk Company: Reported a 16.1% increase in sales in Asia, with a notable 22.7% growth in powdered milk with an English label.
nestle 奶粉
  • Nestlé: Its Illuma infant nutrition line, with innovations such as double HMO, boosted sales in the country.

Key Factors Driving Market Growth

  • Increase in births: China recorded 9.54 million births in 2024, reviving the demand for infant formulas.

  • Greater product specialization: Formulas enriched with HMO and advanced proteins are attracting families that prioritize quality over price.

  • Competitive local production: Factories like Danone’s in Qingdao reduce costs and ensure a constant supply.

  • Growth in online sales: Platforms such as Tmall and JD.com facilitate the purchase of premium brands, even in smaller cities.

Sector Trends and Insights

  •  Retailers in Beijing report a 30% increase in foreign brand sales: “Parents are looking for functional ingredients, not just low prices.”
  • Distributors highlight the demand for dairy for adults: “Enriched milk and premium ice cream have a high turnover.”
  • Restaurants and cafés are expanding their offerings with healthy options, such as low-fat milk, diversifying consumption.

Future Outlook

While foreign brands dominate the premium segment, local companies compete with affordable prices and a variety of options. Growing competition will drive innovation in the sector, offering consumers better products and higher quality standards. The powdered milk market in China continues to evolve, and 2025 is shaping up to be a year of consolidation for brands that can adapt to new consumer trends and preferences.

Written by: Wenyang Zhong

Source: finance.sina