9 de April de 2025 -

New Regulations in China for Cross-Border Ecommerce of Food

China Strengthens Oversight of Cross-Border Ecommerce Food Imports

On April 9, China’s State Council Food Safety Office announced new regulations to enhance risk control for imported food products, particularly targeting cross-border ecommerce in China. These measures, outlined in the Opinions on Further Strengthening Full-Chain Food Safety Supervision, aim to ensure the quality of imported foods entering the Chinese market—a critical step to protect consumers and regulate the rapid growth of cross-border trade.

Key Regulations for Cross-Border Ecommerce in China

Joint Risk Control Mechanism

China’s General Administration of Customs will collaborate with market regulators to:

  • Share real-time information on health alerts, non-compliance issues, or fraud related to imported products.

  • Harmonize inspection standards between customs and local regulators.

  • Establish a “negative list” specific to cross-border ecommerce, banning high-risk foods (e.g., unauthorized supplements, uncertified dairy products).

Focus on Cross-Border Ecommerce

The Chinese government will prioritize:

  • Digital platform oversight: Platforms like Tmall Global or JD Worldwide must verify the traceability of food products sold.

  • Storage controls: Bonded warehouses must comply with stricter hygiene requirements.

  • Harsher penalties: Fines up to 10 times the product value for severe violations under the Food Safety Law.

Education and International Cooperation

  • Mandatory training programs: Foreign companies must attend workshops on Chinese regulations.

  • EU collaboration: China will push for mutual recognition agreements (e.g., EU organic standards vs. China’s GB standards).

Impact on Cross-Border Ecommerce in China: Opportunities and Challenges for Spain

Opportunities

  • Increased consumer trust: The “approved by Chinese customs” label can boost sales of premium Spanish products.

  • Competitiveness against the U.S.: Amid U.S.-China tariffs, Spain can position itself as an alternative gourmet food supplier.

Challenges

  • Compliance costs: Translation of labels, lab testing, and certifications may increase expenses by 15–20%.

  • Customs delays: Inspections are expected to take 30% longer during the initial implementation phase.

Adaptation Strategies: 3 Steps for Spanish Companies

Compliance audit

  • Prioritize marketplaces with integrated compliance services (e.g., Tmall Global).
  • Avoid emerging platforms without food import experience.

 

Platform selection

    • Priorice marketplaces con servicios de cumplimiento integrado.
    • Evite plataformas emergentes sin experiencia en alimentos (riesgo de retrasos).

SEO and content strategy

    • Use keywords like “cross-border ecommerce in China” and “Spanish food imports” in product descriptions.

    • Publish guides on Chinese platforms (Xiaohongshu, WeChat) explaining Spanish quality standards.

Food Safety as a Competitive Advantage

While China’s new regulations pose challenges, they offer Spanish companies an opportunity to stand out in the cross-border ecommerce in China market by:

  • Transparency: Highlight certifications and verifiable traceability.

  • Differentiation: Emphasize European origins and EU quality controls.

  • Agility: Partner with logistics providers specialized in cross-border trade.

Written by Wenyang Zhong

Source: BJNEWS

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