14 de February de 2025 - zeumat
In recent years, China’s cross-border ecommerce sector has grown exponentially, transforming from a niche market into a driving force in international trade. With an estimated total import and export value of 2.63 trillion yuan in 2024, marking a 10.8% increase, the industry has expanded over tenfold in the past five years. Currently, China boasts more than 120,000 cross-border ecommerce enterprises, with over 30,000 internationally registered trademarks, further reinforcing its global presence.
China’s Import and Export Commodity Fair (Canton Fair) has been a significant indicator of foreign trade trends. In 2024, the 135th Canton Fair established dedicated cross-border ecommerce and overseas warehouse exhibition areas, underscoring the sector’s crucial role in the evolving landscape of international trade. The expansion aligns with the growing trend of digital transformation in global commerce.
According to Luo Libin, Vice Dean of the School of Economics at Beijing International Studies University, China’s cross-border ecommerce trade has consistently outpaced the country’s overall trade growth, highlighting a shift from traditional foreign trade advantages to innovative digital commerce strategies.
China’s policies have also played a crucial role in fostering cross-border ecommerce growth. In June 2024, the government introduced policies to support overseas warehouse expansion, followed by further measures in November to stabilize foreign trade and optimize the industry structure.
The rapid integration of artificial intelligence (AI) has significantly impacted cross-border ecommerce in China, facilitating smarter and more efficient global trade operations. AI-powered tools now assist sellers with product descriptions, keyword extraction, multilingual translations, and market analysis, enhancing visibility and accessibility for international buyers. Reports indicate that over 30,000 small and medium-sized enterprises (SMEs) have adopted AI-driven solutions on platforms like Alibaba International Station.
Experts highlight that AI’s ability to bridge language and cultural gaps provides Chinese businesses with a competitive edge, enabling automated customer interactions and seamless global transactions.
Cross-border ecommerce is not only expanding China’s export capabilities but also strengthening import channels. During the 2024 “Double 11” shopping festival, Ningbo’s retail imports mainly consisted of food, beauty, and healthcare products from over 100 countries, while Beijing’s bonded zones processed millions of cross-border ecommerce orders in record time.
In response to global economic uncertainties, China continues to prioritize digital transformation in trade. The rise of intelligent supply chain management, big data applications, and AI-driven logistics ensures that cross-border ecommerce remains a cornerstone of China’s international trade strategy.
As global trade complexities increase, experts suggest that businesses must strengthen their digital marketing strategies, optimize product quality, and explore emerging markets to sustain competitiveness. Additionally, fostering international collaborations and participating in the establishment of global cross-border ecommerce regulations will further enhance China’s influence in the sector.
Moving forward, China’s cross-border ecommerce industry is expected to remain a key driver of trade innovation, shaping the future of global commerce through technological advancements and strategic digital expansion.
Fuente: XINHUA
Redactado por Wenyang Zhong
