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14 de July de 2025 -

El crecimiento del cross-border ecommerce en China: Tendencias clave y oportunidades en 2025

China’s Cross-Border E-Commerce Surges, Reaching 1.32 Trillion Yuan in the First Half of 2025

China’s cross-border e-commerce sector continues to thrive, demonstrating strong growth despite global economic uncertainties. According to the latest data released by China’s General Administration of Customs, the country’s cross-border e-commerce imports and exports reached approximately 1.32 trillion yuan (around $182 billion) in the first half of 2025, marking a 5.7% year-on-year increase.

Key Highlights of China’s Cross-Border E-Commerce Performance

  • Exports: Cross-border e-commerce exports totaled 1.03 trillion yuan, up 4.7% from the previous year.
  • Imports: Imports via e-commerce platforms grew even faster, rising 9.3% to 291.1 billion yuan.

This steady expansion underscores China’s pivotal role in the global e-commerce ecosystem, driven by robust digital infrastructure, efficient logistics networks, and strong consumer demand worldwide.

China’s Cross-Border E-Commerce: A Global Digital Trade Leader

As a leading hub for cross-border e-commerce, China has been instrumental in connecting international buyers and sellers through digital platforms. The country’s e-commerce growth reflects broader trends in global trade digitization, with businesses increasingly leveraging online marketplaces to reach new customers.

Despite challenges such as tariff adjustments in certain markets (e.g., the U.S.), China’s cross-border e-commerce sector remains resilient. As noted by Lü Daliang, spokesperson for China’s General Administration of Customs, artificial trade barriers cannot negate the inherent advantages of e-commerce, including cost efficiency, convenience, and accessibility.

Why China’s Cross-Border E-Commerce Matters for Global Businesses

  1. Expanding Export Opportunities – Chinese sellers continue to dominate global marketplaces, offering competitive products ranging from electronics to fashion.
  2. Growing Import Demand – Chinese consumers are increasingly purchasing high-quality international goods, creating opportunities for foreign brands.
  3. Government Support & Digital Trade Policies – China’s policies, such as cross-border e-commerce pilot zones, facilitate smoother trade operations.

Future Outlook: The Future of Cross-Border E-Commerce in China

With digital trade becoming a cornerstone of global commerce, China is expected to maintain its leadership in cross-border e-commerce. Businesses worldwide should consider:

  • Leveraging Chinese e-commerce platforms to access the vast Chinese consumer market.
  • Optimizing supply chains to meet growing demand for fast, reliable cross-border shipping.
  • Adapting to regulatory changes in key markets while capitalizing on China’s e-commerce ecosystem.

Cross-border e-commerce in China is a driving force in global digital trade, offering immense opportunities for exporters, importers, and online retailers. As the industry evolves, staying informed about market trends and policy developments will be crucial for businesses looking to thrive in this dynamic landscape.

Written by Wenyang Zhong

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