KOLS

KOL stands for Key Opinion Leader, a subject matter expert whose opinions are trusted and valued because of his or her track record and reputation.

KOLS can be useful in the development of a successful marketing strategy. The aim of incorporating KOLS into your brand strategy is to change the perception of your brand, associating it with values such as: trustworthiness, reliability, confidence… as these are the characteristics that define a Key Opinion Leader.

SERVICES

punto 1 kols

SELECTION

We select the KOL most suitable for the brand, depending on the niche

punto 2 kols

COMMUNICATION AND STRATEGY

We establish the type of collaboration with each of the KOLs depending on the target public, number of fans and audience.

punto 3 kols

SIGNING OF THE CONTRACT

Zeumat Impex develops a standard contract that has to be validated by the brand. The contract is signed between the brand and the KOL.

punto 4 kols

LAUNCH AND ANALYSIS

We start working with them, sending samples and reporting results with the conversion into sales, views, etc.