4 de October de 2024 - zeumat
The cosmetics market in China continues to grow steadily, offering great opportunities for international brands. Thanks to Cross-Border E-commerce, several Spanish brands have successfully positioned themselves in this competitive market, demonstrating that quality and innovation can appeal to demanding Chinese consumers.
MartiDerm has excelled in the Chinese market with its star product: high concentration serum. The brand entered China in 2016 through cross-border online e-commerce platforms, quickly capturing the young female consumers of the Z generation. Through campaigns on Chinese social media platforms such as WeChat and Xiaohongshu, MartiDerm surpassed RMB 100 million in sales in less than a year.
ISDIN has excelled with its sunscreen product line, positioning itself as a leader on cross-border e-commerce platforms in China. On platforms such as Tmall Global, the brand has achieved record sales figures on key days such as Singles’ Day and other commercial holidays. This success is due to a multichannel strategy that combines both online commerce and physical shop presence. In 2022, ISDIN was the first European pharmaceutical brand to exceed RMB 100 million in sales in the Chinese market.
Casmara, with its iconic luxury face masks, sold 2 million units in just six months after entering the Chinese market in 2021. This achievement was driven by digital marketing campaigns, influencer promotions and livestreaming. In its first year, Casmara also surpassed RMB 100 million in sales, establishing itself as a benchmark brand in the high-end cosmetics sector.
La Chinata, a Spanish skincare brand that uses olive oil as its base, entered the Chinese market in 2016 with a strategy focused on the purity and sustainability of its products. Since its launch, it has built a loyal customer base on cross-border e-commerce platforms. The brand has achieved sustained sales growth, thanks to the high quality and differentiation of its products.
Facilitamos la entrada de tu marca al mercado chino mediante tiendas online especializadas en cross-border e-commerce. Seleccionamos productos estratégicos y aseguramos su visibilidad en China.
Our focus is on offering tailored and affordable solutions for Spanish companies wishing to enter the Chinese market without major infrastructure or e-commerce platform costs. We specialise in tangible and customised results for your needs.
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Written by: Wenyang Zhong
Source: cbndata
