10 de June de 2025 - zeumat
In recent years, thanks to the continuous optimization of China’s business environment and the improvement of its industrial chain system, more and more foreign enterprises are choosing China as a crucial pillar for global innovation. From cosmetics to industrial manufacturing, from food to high-end equipment, multinational corporations are leveraging China as a hub to connect global markets and realize the development vision: “In China, for the World.”
In Shanghai, L’Oréal has consistently increased its investment in local R&D, collaborating with innovative Chinese companies to develop cutting-edge technologies. Furthermore, it accelerates the incubation of new cosmetic brands through specialized investment funds. This trend extends beyond the consumer sector. German industrial giant ebm-papst has also launched products tailored to the local Chinese market, which were subsequently exported to its European factories, achieving “reverse export.” Its Phase III expansion project in Xi’an, with a total investment of 500 million RMB, will become one of its largest global manufacturing bases.
Japanese company Meiji Food recognizes the Chinese market, with its accelerated pace of change and innovation, as a key engine for validating global consumption trends. Consequently, it established an R&D center in Shanghai. Its strategy of “local development + local manufacturing” speeds up product iteration, and it is expected that more new products will have China as their global launch market.
To attract foreign investment and support innovation, cities like Shanghai have implemented policies encouraging the establishment of regional headquarters for multinational corporations, incentivizing the concentration of key functions such as R&D, financial management, and supply chain. Simultaneously, the national government prioritizes foreign high-tech projects in key industries, unleashing greater market potential.
Amidst this backdrop of innovation momentum and favorable policies, Zeumat Impex, specializing in cross-border trade and supply chain solutions, offers comprehensive support to foreign enterprises. This includes:
Import-export services
China bonded warehouse operations and logistics management
Local market connection
China cross-border e-commerce solutions
Chinese digital marketing strategies
We understand that achieving “In China, for the World” requires not only the localization of technology and products but also a flexible and efficient cross-border system. Whether for brands entering the Chinese market or leaders seeking to take “China Innovation” global, Zeumat Impex delivers reliable solutions through its experienced local team and extensive collaborative network.
According to the Ministry of Commerce, in the first four months of 2025, the number of newly established foreign enterprises in China increased by over 12% year-on-year. This trend confirms the steadfast confidence of multinational corporations in the Chinese market. Zeumat Impex, true to its mission of “Connecting China with the World,” will continue to collaborate with enterprises to innovate in China and succeed globally, leveraging opportunities in China cross-border e-commerce, optimizing import-export processes, and maximizing the potential of China bonded warehousing and Chinese digital marketing.
Written by Wenyang Zhong
Source: NEWS.CN
